Insys Video with VOD Platform Play Kraków for Cracow Festival
During September Insys Video Technologies launched an OTT platform for the City of Cracow. Play Kraków is a VOD platform based on the Insys VOD solution, which allows users to take part in many cultural events online by purchasing access to them via the platform. The Play Krakow operator was Cracow Festival Office.
“Cultural events are an integral part of our lives. This is evidenced by the multiplicity of projects and festivals that have been organized in Cracow for years at the highest world level. Now it is time to take the next step. Cracow Festival Office has been chosen by the City of Cracow to act as Play Kraków operator, thanks to which viewers from all over the country will be able to watch the best events straight from our city,” says Izabela Helbin, Director of the Cracow Festival Office. “The events organised here are open and available for everyone, but if music, literature, theatre, or movie enthusiasts will not be able to come to Cracow, we encourage them to participate digitally in the Cracow’s cultural events through this platform,” adds Helbin.
The Play Kraków project is based on the latest version of the Insys VOD platform. It is a complete and flexible solution addressed to organisations, which have a video library and want to monetise this content by sharing it online. The platform offers users a modern interface and is enriched with various features such as geoblocking, recommendation, and content promotion mechanisms through dedicated lists, graphic, and video banners.
“The current situation caused by the coronavirus pandemic has resulted in the imposition of many sanitary restrictions related to the organisation of events. Our solution, InsysVOD, meets customer requirements and allows to transfer all events to the virtual world,” says Norbert Kaczmarek, Key Account Manager at Insys Video Technologies. “Play Kraków is available for users via mobile apps (Android and iOS) and through the web browsers, so users can watch chosen events on their favourite devices,” comments Kaczmarek.
The Cracow Festival Office is a municipal cultural institution, established in connection with obtaining the European City of Culture 2000 by Cracow. It co-creates and expands the area of culture through the organisation of city festivals and support for all initiatives in this field. Their goal is to enrich and develop the city’s cultural offer by combining the potential of state and local cultural institutions with the possibilities of non-governmental organisations as well as the local and international artistic and academic community. Cracow Festival Office organises crucial cultural events, including early and classical music.