Internet Brands Selects AnyClip to Power Video Strategy
AnyClip and Internet Brands are deepening their partnership through a new, exclusive deal announced recently. AnyClip’s Luminous Platform was selected over several other video platforms to power Internet Brand’s video strategy across it’s automotive and travel properties, citing AnyClip’s superior audience and revenue uplift. Below are some highlights of the exclusive partnership:
- Expanding implementation with exclusivity: AnyClip will now be the exclusive player supporting all of Internet Brands’ Automotive and Travel verticals – over 100 domains such as Fodors.com and CarsDirect.com, including forum, ecommerce, and editorial sites.
- Expanding Product Service: Using AnyClip’s Luminous X automated content recommendation player in new content verticals, combining owned and third-party/licensed content, as well as adding in Luminous Watch VOD pages on select portfolio domains in the coming months.
- Expanding Account Service: Professional Ad Ops services will bolster Internet Brands business results by utilising AnyClip support to more holistically manage their video strategy across their portfolio verticals. With this higher level of service, AnyClip will manage Internet Brands direct-sold demand channels while continuing to serve as a back-fill partner.
Expanding Features: AnyClip and Internet Brands will partner to explore and build proprietary solutions to increase user engagement and business performance.