At NAB 2013, AmberFin and New Delhi-based Venera Technologies announced a co-operative development project that will extend the reach of AmberFin’s Unified Quality Control (UQC) platform. The co-operative project will see the integration of Venera Technologies’ Pulsar automated QC system within the AmberFin’s iCR Unified Quality Control platform for content ingest and transcoding operations.
First launched two years ago, UQC still represents a unique approach to file-based media quality control since it combines multiple tools for baseband checks during tape ingest, file-based QC after ingest, and overall operator-controlled QC, including annotation and mark-up. Already incorporating most of the market’s established third-party QC solutions, the addition of Pulsar is strategically important since it completes the set of major QC analysis tool vendors.
“The media industry has accepted the need to automate workflows to keep pace with changing technologies and user behaviour, and QC operations remain a crucial part of broadcast workflows,” commented Vikas Singhal, Co-founder and Executive Director – Business Development at Venera Technologies. “The movement towards file-based workflows and requirement for multi-screen delivery has added complexity to workflows for content providers. It is now necessary for them to adopt QC tools that can detect the issues within their content in an automated manner.
“Pulsar is a leading Automated QC solution and is used by companies such as Encompass Digital Media, Disney, Adstream, ESPN, MLB Networks, Telecom Italia and MPC. Some customers have expressed a desire to use Pulsar from within AmberFin’s UQC environment. We believe the partnership will be beneficial for both our and AmberFin’s customers in allowing them a seamless and rich experience” Singhal continued.
For AmberFin, this project is strategically important since it further extends the versatility of this system and provides a vendor agnostic QC platform that is well suited to digital file-based workflows and multi-platform media enterprise operations.
“The future integration of Venera’s Pulsar will add significantly to UQC’s flexibility and versatility,” commented Jeremy Deaner, Chief Executive Officer at AmberFin. “Whatever the size and scale of your enterprise operations, and whatever major QC system you have used previously, AmberFin UQC will create new efficiencies and enhance media quality throughout your operation. We look forward to continuing working together closely with the Venera team making this goal come to fruition.”