Eurovision Sport Secures Rights for European Championships 2022
Eurovision Sport has secured all deals with participating federations, and European Championships Management (ECM), for the multi-sport European Championships in 2022.
Eurovision Sport, a division of the European Broadcasting Union, will act as the media rights partner for the next edition of the European Championships which will be hosted by the city of Munich from 11 – 21 August 2022.
The partnership will once again ensure extensive free-to-air coverage across Europe and worldwide for this exciting multi-sport event which brings together the existing European Championships of some of the continent’s leading sports every four years.
Eurovision Sport was the media partner for the inaugural European Championships in 2018 when Glasgow and Berlin successfully staged seven European Championships with 13 disciplines.
A television audience of more than 1.4 billion watched this first edition on free-to-air channels via EBU Member broadcasters and partners in 44 territories across Europe and worldwide.
Audiences were treated to a huge celebration of sport with broadcasters giving the European Championships the ‘main event’ treatment with up to 10 hours of coverage available each day on television across the 11 days of competition, plus extensive programming online and on radio and content on social media and digital platforms.
At this stage, six sports that were part of the 2018 edition have confirmed their participation with their respective continental championships in the European Championships 2022: Athletics (EA), Cycling (UEC), Golf (ET-LET), Gymnastics (UEG), Rowing (FISA) and Triathlon (ETU).
Stefan Kürten, Executive Director Eurovision Sport says, “We are very pleased to be working again with all the participating Federations and ECM, as the media partner for the European Championships in 2022. We have been supporters of this innovative event from the outset, working together with our Members to bring all the action to millions of fans across Europe.
“The wide free-to-air exposure contributed greatly to securing the European Championships as a highlight of the summer sporting calendar, even in its first edition, and we look forward to taking this even further in 2022. We see public service media as the natural partner of this young, creative event which gives Olympic sports another platform on which to shine and delight audiences.”
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