Sportel Monaco Unveils 2019 Programme

Sportel Monaco has come out swinging, literally, with the release of its 2019 conference programme.

The event will pull no punches with a pre-conference Boxing Gala on October 20 at the Hotel Fairmont Monte-Carlo.

October 21 sees the action move to the Diaghilev Exhibition Hall with  Red Bee Media and Spring Media walk attendees through a best practice approach in Direct-to-Consumer sports distribution. Presenters will answer what does it take to launch a fully-fledged sports video service with global reach in reality? How do you bring live content to multiple platforms? What are the challenges and opportunities in setting up a direct-to-consumer OTT platform? What are the optimal business models and how do you ensure the best possible user experience?

Red Bee will be followed by a MEDIAKIND presentation on “Differentiating live content experiences with 360 video”. In this session the company will explore how 360 video is transforming the way live content can be enjoyed by viewers and subscribers. The session will explore the live event applications for this augmented consumer experience and also how this might be monetised for content owners and operators looking to differentiate how their consumers experience their content.

The fighting theme continues afterwards with a presentation from DLA Piper, “Fighting pirates and evicting scouts – enforcing rights in sports media rights and live betting data”. In an age where distributing coverage of sports events over the internet is becoming increasingly important (e.g. through the emergence of rightsholders’ OTT platforms, or via online-only broadcasters), the threat posed by online digital piracy continues to grow apace. Equally, as the value of rights in live data from sports events continues to grow, data scouts are increasingly seeking to sell their own “unofficial” data feeds for use in the betting market.

DLA Piper’s Ruth Hoy considers some of the methods rightsholders can use to protect their rights, and whether global problems such as online piracy require rightsholders to collaborate in order to produce a global solution.

The day concludes with a special 30th anniversary party.

The following day (Ocyober 22) will see  the Eurovision Sport and Nielsen Sports Panel take on the “The business of Women’s Sport – stepping up the game”. The panel will share the business strategies that drive growth and bring greater commercial value to their women’s properties, whilst also discussing the intricacies of equal portrayal as a crucial factor to cementing women’s sport as a key player in the commercial and media landscape.

The panel session will be followed by a presentation from LaLiga on “The Pathway from Data to Artificial Intelligence in the Sports Industry”. In this session LaLiga President, Javier Tebas, will share his insights on how LaLiga is continually working to apply these technologies to Spanish football and to provide a complete entertainment package, one that is more immersive and informative than rival leagues around the world.

Day 2 concludes with a Happy Hour sponsored by Australian telecommunications company Telstra and the annual SPORTEL Awards Ceremony.

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