IOC Awards 2026-2032 Olympic Broadcast Rights in Korea to JTBC

The International Olympic Committee (IOC) has announced that JTBC has been awarded the media rights in the Republic of Korea and the Democratic People’s Republic of Korea for the Olympic Games during the period from 2026 to 2032.

The announcement was made at a signing ceremony attended by IOC President Thomas Bach and Hong Jeongdo, the President and CEO of JTBC, at The Olympic Museum in Lausanne, Switzerland.

The announcement follows the conclusion of a competitive tender conducted by the IOC. JTBC has acquired the rights across all media platforms, with a commitment to provide broad coverage across the organisation’s linear, digital and social media platforms. The agreement includes guarantees that at least 200 hours of Olympic Games and 100 hours of Olympic Winter Games coverage will be broadcast on national coverage television channels. In addition, JTBC will support the IOC and the Olympic Channel on a year-round basis to engage with future generations and promote sport and the Olympic values on digital platforms. 

President Bach said: “Following the success of the Olympic Winter Games in PyeongChang last year, we have had unprecedented interest from media organisations in Korea. JTBC provided an innovative broadcast plan, and demonstrated a clear passion for the Olympic values and a commitment to promoting the Olympic Games across the Korean peninsula. We look forward to great cooperation with JTBC.”

Hong Jeongdo, President and CEO of JTBC said: “We are honoured and excited to have been selected by the IOC to be its future long-term partner in Korea, and we are very much looking forward to getting started. It is our desire to greatly enhance current Olympic content and coverage and to be relevant to the all-important youth audience at all times. We aim to ensure the widest possible audience and extensively broaden coverage for all sports. We fully share the IOC’s desire to build direct and ongoing relationships with fans in local markets.”

The agreement covers the Olympic Games Los Angeles 2028, the Olympic Winter Games 2026, which will be awarded on 24 June 2019, the Olympic Winter Games 2030, and the Olympic Games 2032. It also includes all Youth Olympic Games editions in the period.



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