Whitepaper – Creating New Opportunities for Sports Clips
Traditional television coverage of sports has depended upon fast turnaround editing to create short packages of highlights. Producing these packages is labour intensive and depends upon having multiple sophisticated craft editing set-ups available, usually on location.
With the move from simple broadcast to multi-platform delivery, the need for highlights clips has escalated. Rights-holding broadcasters and sports federations see huge benefits in providing short clips on social media, for example, and fans love the additional insights.
The challenge, then, is to create ever more highlights packages while controlling costs, optimising resources and minimising the amount of equipment which must be delivered and set up on site.
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