Gederman Appointed Head of Marketing for Vizrt’s New Global Sports Business Unit
Vizrt has announced that Mark Gederman has joined the recently formed Global Sports business unit as the Global Head of Sports Marketing.
In this role Mark will lead the charge in defining and executing the Global Sports marketing strategy across all sports customers, and he will be instrumental in Vizrt’s marketing event activities, as well as with marketing content and offering to our worldwide sports customers. Three areas of initial focus will be to consolidate the digital marketing path for sports; to shape and further focus Vizrt’s sports solutions and offerings; and to prioritize monetization initiatives around Vizrt’s virtual advertising solutions.
Mark is a senior marketing executive coming to Vizrt from his role as Director of Global Marketing for Sports at ChyronHego where he implemented strategic and tactical marketing campaigns, supporting sales activity across sports rights holders, teams, leagues, and federations.
Mark Gederman says; “Vizrt has been on my radar for a long time as a company that continually develops and markets products which excite sports broadcasters, teams and leagues, and fans. I can’t wait to be a part of this and to contribute to Vizrt’s Global Sports division.”
Stephan W. Stadler says; “Mark has an incredible amount of valuable experience in our industry. He is a seminal “transfer” for the Global Sports team and I am delighted to be able to bring him into Vizrt. I am especially looking forward to working with him to help shape new ways of bringing our world-class products to market.”
Mark has 30 years of experience in the broadcast and sports technology industry. Previous roles include Marketing Director at Grass Valley, as well as other positions at Avid Technology and EMC Corporation. His first job was in television production as a Broadcast Engineer and Producer.
Mark will report directly to Stephan W. Stadler, President of Global Sports, and will be based in the Vizrt New York office.
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