European Football Scores for Optus Sport
Optus Sport’s coverage of the Premier League and the UEFA Champions League has scored with viewers, with both seasons’ gripping action fuelling record audience numbers for Optus Sport.
Must-see matches in both Leagues, including Liverpool’s incredible 4-0 victory against Barcelona and Tottenham’s equally historic away-win at Ajax, has seen Optus Sport’s activated customer numbers soar 50% year-on-year.
The final round of the Premier League saw the highest ever viewing numbers for Optus Sport, eclipsing last year’s FIFA World Cup, with customers streaming to watch Manchester City pip Liverpool to the title.
Optus Sport has also enjoyed its biggest ever week, with unique weekly viewers up +130% in the past week compared to the same week last season.
Corin Dimopoulos, Optus’ Head of TV and Content, revealed that European football fever is gripping Optus fans with sign-ups to Optus Sport swelling dramatically ahead of an all-English Champions League final and the FIFA Women’s World Cup 2019 in France next month.
“We’re thrilled with the strong growth of Optus Sport viewers this year and the fantastic feedback we’ve received from fans across the country,” Mr Dimopoulos said. “This season has delivered non-stop, jaw-dropping moments from the world’s most popular game, and we’re delighted to see a record number of fans signing up to Optus Sport ahead of the must-see Champions League final on Sunday June 2 and the launch of the spectacular FIFA Women’s World Cup 2019 on Saturday June 8 (AEST).
“I’m proud of our coverage and the work of our excellent production crew and very dedicated on-air hosts and commentators, such as Mark Schwarzer, Michael Bridges, Mel McLaughlin, Ned Zelic and Richard Bayliss.”
Optus holds the rights to Premier League, the UEFA Champions League and the UEFA Europa League, and in the last year has streamed over 1,000 hours of football.
- Audience numbers are up more than 100% year-on-year, thanks to addition of UEFA Champions League, UEFA Europa League, and UEFA Nations League content
- Sign-ups to Optus Sport are up +50% year-on-year
- Volume of games on Optus Sport has almost tripled – almost 3x games a day on average
And the numbers are soaring across social media, too. The Optus Sport social platforms have had a 65% year-on-year increase in followers, while in the last fortnight alone a Lionel Messi goal posted on the Optus Sport Facebook page recorded a massive 300,000 organic views and a Vincent Kompany goal 292,000 organic views.
All the Optus Sport action can be viewed on the big-screen via Fetch, Apple TV, Apple Airplay, Chromecast, Amazon Fire TV or Xbox, or on-the-go via tablets, mobile, desktop or laptop.
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