Optus Sport Extends UEFA Coverage via YouTube and Twitter
Optus Sport, the exclusive home of the UEFA Champions League (UCL) and UEFA Europa League (UEL) in Australia, is trialling a new digital arrangement to extend its football coverage to give fans the chance to watch selected Optus Sport matches via Twitter and YouTube.
The arrangement will see Optus Sport transmit a total of 10 matches between February and April 2019 on the Optus Sport channels through the social media platforms.
This will include six live UEL matches on Twitter and four live UCL matches on YouTube, starting with the live broadcast of Tottenham against Dortmund in the last 16 of the UEFA Champions League on the Optus Sport YouTube channel.
“These exciting collaborations with YouTube and Twitter mark a major opportunity to leverage the world’s biggest international club competitions and amplify our incredible live programming of these tournaments,” Optus’ Head of TV and Content Corin Dimopoulos said.
Mr Dimopoulos added while similar types of partnerships have been rolled out overseas, it is the first time that regular competitive football matches will be made available this way in Australia.
“Optus Sport is illustrating continued innovation by opening our Optus Sport broadcasts through our YouTube and Twitter channels,” he said.
“We will continue to showcase our exceptional live productions and at-ground presence which we have successfully delivered since securing the rights of these two competitions this season.
“This is a terrific digital partnership with two great platforms to provide fans of the UEFA Champions League and UEFA Europa League an opportunity to enjoy our content.”
The two separate arrangements will run from February 2019 through to April 2019 as follows:
- UEFA Champions League: Optus Sport YouTube channel – two games from round of 16 phase and two games from the Quarter-finals transmitted live
- UEFA Europa League: Optus Sport Twitter page – two games from round of 32, two games from round of 16 phase, and two games from the Quarter-finals transmitted live
“Football is one of the biggest drivers of conversation on Twitter in Australia, so we’re excited to collaborate with Optus Sport to bring these live matches from the UEFA Europa League to Twitter,” says Olly Wilton, Twitter Australia Head of Sports Partnerships.
“Passionate football fans will need to look no further than Optus Sport and Twitter to keep up to date with what is happening during the knockout phase.”
YouTube Australia Sports Partnerships Lead Andrew Paterson said, “Over the past six months, Optus Sport has done a fantastic job establishing its YouTube channel as the home for European football highlights. We’re thrilled to be working with the team at Optus to continue evolving their strategy and to bring selected live UEFA Champions League games to Aussie audiences on YouTube for the first time.”
SELF-SERVICE WEB SITE ADVERTISING
Manage your own ads on this web site. For more, click the button below.