PCCW Media and beIN SPORTS to Bring LaLiga to HK Viewers
PCCW Media and beIN SPORTS have announced their first collaboration to offer exclusive live coverage of the Spanish LaLiga. The collaboration will kick off in the 2018/19 season and follow through to 2022/23. Now TV customers can also look forward to the excitement of Ligue 1 and Serie A on the newly added beIN SPORTS 1 and beIN SPORTS 2 channels. With two other key European leagues currently available on Now TV, customers can enjoy unprecedented coverage of the top five European football leagues with more expert analysis and exclusive interviews.
Now TV and beIN SPORTS will offer customers coverage of all 380 matches per season on a co-branded channel, the name of which will be announced in due course. Now TV customers can also enjoy matches on-the-go via the Now Player app, or relive their favorite matches using Now TV’s Video-on-Demand service. In addition, Now E subscribers will also be able to watch all the LaLiga live matches.
Apart from the French and Italian top division football – Ligue 1 and Serie A – other football coverage on beIN SPORTS 1 and beIN SPORTS 2 includes USA’s top flight Major League Soccer, Superliga Argentina, Turkish Süper Lig, Australia’s Hyundai A-League, and more.
Ms. Janice Lee, Managing Director of PCCW Media Group, said, “We are excited to join hands with beIN SPORTS to bring live coverage of some of the world’s top football leagues to Hong Kong viewers through our multiple platforms. beIN SPORTS has been providing comprehensive coverage of premium sports events over the years. By bringing together Premier League, LaLiga, Bundesliga, Ligue 1 and Serie A all on Now TV’s platforms, we are further reinforcing our commitment to delivering the world’s best sports action to our customers with the most flexibility and convenience.”
Mr. Mike Kerr, Managing Director of Asia, beIN Asia Pacific, said, “Through our collaboration with PCCW, sports fans can now enjoy unparalleled access to some of the best football action from around the world. This also marks an exciting new chapter for beIN in Hong Kong. We have long admired PCCW for its innovation and ambition, and look forward to working alongside PCCW for the long term to deliver the best experience for its customers.”
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