VRC Joins Racing Icons Launching New Global Digital Platform
The Victoria Racing Club (VRC) is excited to partner with fellow world-famous racing organisations Ascot (UK), Goodwood (UK) and Breeders’ Cup (USA) in launching a major global online platform for racing fans.
World Horse Racing is a new media company committed to delivering insights and stories from around the globe in one location, celebrating the sport of horse racing and the inspirational characters who make it happen.
World Horse Racing offers engaging and often exclusive content, bringing racing’s excitement, glamour and culture alive through the eyes and access of four of the world’s most famous racing festivals.
VRC Chairman Amanda Elliott said the Club is thrilled to be a founding member of this ground-breaking digital initiative, alongside fellow giants of racing – Ascot, Goodwood and Breeders’ Cup.
“This represents a key pillar of our strategic direction and planning at Board level. We are delighted to see our ambitious future vision continue to come to life. We look forward to this alliance not only showcasing the glorious sport of horseracing, but further enhancing the reach, the engagement, and importantly the global brand of our sport,” Mrs Elliott said.
VRC Chief Executive Officer Neil Wilson said the Club is proud to be a founding partner of World Horse Racing. “The VRC is the exclusive Australian partner and only club in the southern hemisphere involved in World Horse Racing, allowing us to elevate our brand and awareness of the Melbourne Cup Carnival and our other race-days across the globe.”
Mr Wilson said the VRC is committed to innovation and showcasing racing at Flemington Racecourse to the world. “We lead Australia in our push into the global digital space, with partnerships with Twitter, Facebook and Snapchat providing a taste of the Melbourne Cup Carnival to people around the world. Our alliance with World Horse Racing will expand that reach further than ever before.”
In 2016, the Melbourne Cup was the first live streaming deal for Twitter outside the United States, and last year the stream reached 1.6 million global total unique viewers. In 2017, the VRC again worked with Snapchat in developing Snapchat Our Stories, with the partnership expanding to two Our Stories on Melbourne Cup Day and one on AAMI Victoria Derby Day, and for the first time Facebook users could enjoy Flemington from afar with 360° cameras installed around the course providing engaging live content.
“World Horse Racing is another layer to the VRC’s innovative media content strategy, which is focussed on leveraging the broad range of content we generate across both racing and non-racing genres and optimising the reach of this content through carefully considered distribution across multiple platforms, both locally and globally,” Mr Wilson said.
“The VRC aims to maximise return on investment for our content and World Horse Racing will allow us to connect with sponsors worldwide and commercialise this content on a global scale.”
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