Ross Sets Benchmark for Fan Engagement and Experience
Ross Video is a force to be reckoned with in the game day sports venue production space, powering many of the major sports franchise facilities around the world, including 58 percent of NFL venues in the US, and 45 percent of combined US venues for MLB, NBA, NFL, NHL and MLS. Two recent projects that highlight Ross Video’s technical ability to consistently delight fans include the impressive ‘Halo Board’ display at Mercedes-Benz Stadium (MBS) – home of the the Atlanta Falcons and United FC – and the game-day graphics and ribbon boards used at the Adelaide Oval in Australia.
With a dedicated cross-functional sports venue team led by Kevin Cottam, Ross’ Global Director for Sports Venue Solutions, a broad product portfolio from venue control systems to social media management, and a “who’s who of sports” client list, Ross has a proven and unparalleled track record to consistently exceed the demands and innovation required for success in this market.
“It all comes down to fan engagement and the game day experience. Partnering with MBS and the Falcons production team to develop a control system capable of driving the innovative Halo Board, which measures 1,100-feet wide by 58-feet high, displaying stunning graphics with an astounding 21512 by 1152 pixel resolution is great example of our technical ability dedication to this market as many of our recent products have been conceived with the sports venue market in mind,” stated Cottam. “Outside of North America, we’ve also partnered with Croke Park in Dublin, Ireland, the Adelaide Oval in Australia and several of the world’s leading soccer brands; we’re helping stadia, sports teams and rights holders across the globe to deliver the most compelling content for fans and supporters.”
David Ross, the company’s CEO, is similarly upbeat about the future of live sports venue production for Ross. “Sports continues to push the boundaries of live production and we are actively investing in this strategic market to grow and reinforce our global footprint. Ross is rapidly becoming the first choice for top professional and collegiate customers who are looking not just for technology solutions, but for training, programming and event support services too. We’re seeing international markets demanding much higher-end integrated systems and Ross is ideally placed to respond to these needs, helping customers increase fan engagement, beat their sponsorship targets and dramatically improve their bottom line.”
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