AsiaSat Broadcasts LaLiga TV on AsiaSat 5
Asia Satellite Telecommunications Company Limited (AsiaSat) has announced the addition of LaLiga TV to its sports channel lineup delivered via AsiaSat 5.
LaLiga, First Division Spanish Football, will reach viewers across the Asia-Pacific through a new partnership with channel broadcaster Mediapro, LaLiga TV’s official producer, and AsiaSat.
It is the first time LaLiga TV launches as a 24-hour distributed TV channel in Asia Pacific offering fully scripted programming dedicated to the football competition, in full HD. Commentaries of the channel will be available in English. LaLiga will also produce its first English-language live studio show, analysing the round of fixtures ahead before the first game of each week.
Barrie Woolston, Chief Commercial Officer of AsiaSat, said, “We are extremely thrilled to win this new collaboration, bringing the best of the Spanish football to the Asia-Pacific. Our ever strengthening bouquet of live sports content shows the unique qualities of AsiaSat 5 to serve Asian viewers with great choice of premium channels and exceptional TV viewing experience.”
LaLiga is one of the most followed sports competitions in the world, featuring Real Madrid and Barcelona, which have legions of fans across Asia, and stars such as Luis Suárez, Lionel Messi and Cristiano Ronaldo.
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