Salomon TV Launches on New Platforms with OTT Flow

Accedo and Brightcove have announced a video experience for one of the world’s most recognised sports brands, Salomon.

The service is using Brightcove OTT Flow, powered by Accedo, to elevate the Salomon brand experience and is available on multiple devices, including Apple TVs, iOS and Android mobile and tablet devices, Android TV, Amazon Fire TV, and Chromecast, as well as in store.

OTT Flow is a comprehensive OTT video solution for brand owners reducing the cost and complexity of creating direct-to-consumer video services that inspire their customers. It was selected by Salomon for its ability to readily create engaging brand video experiences, which extend time with the brand, beautifully present Salomon products and increase sales opportunities.

Benjamin Aidan, Director of Marketing, Salomon commented, “We are constantly looking for new ways to engage with our brand loyalists. Taking our highly successful Salomon TV experience across a variety of platforms enables us to deliver this compelling content to customers wherever they are, increasing brand engagement and allowing viewers to see Salomon athletes and products in action. We have been very pleased with the experience of working with OTT Flow. They have helped us to launch this innovative video service on time and within budget.”

The Salomon TV platform allows outdoor enthusiasts to enjoy video of outdoor activities, such as running, skiing, snowboarding, hiking and mountaineering with unique stories featuring specific product lines and athlete ambassadors.

Relationships between consumers and brands are evolving and companies need to adapt business strategies and innovate in order to win the hearts of their customers,” commented Thomas Decieux, VP New Business, Accedo. “Salomon has recognised that video is a great way to increase customer engagement and OTT Flow has helped expand the possibilities of the brand’s content.”

Salomon TV, which launched a decade ago as Salomon Freeski TV before expending its scope in recent years, is due to be extended to Roku devices in the near future.

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