Brainstorm Integrates AR/VR at NAB

Brainstorm will be present at NAB 2017, booth SL4616 featuring the latest versions of its product line of real-time augmented reality, virtual sets and motion graphics solutions, as well as showcasing several industry-first technologies.

At NAB 2017 Brainstorm will further enhance its InfinitySet virtual set solution with advanced graphics features. InfinitySet not only integrates Aston projects, but now also includes all the features of Aston so it can now edit, manage and create any kind of 2D/3D motion graphics and CG from scratch. Thanks to the TrackFree technology and its TeleTransporter feature, InfinitySet can interchangeably use real, live or pre-recorded footage as the background set for the chroma keyed talent. This functionality permits a remote talent to become a virtual traveller and be teletransported to any location at any time, and seamlessly interact with real and virtual elements. This interaction is made possible due to the unique 3D Presenter feature which transforms the talent into a full 3D object which is then able to integrate within the 3D environment as well as an AR world.

Virtual sets traditionally allowed for the inclusion of the talent into a virtual scene. Brainstorm has now taken this technology to the next level thanks to the new VirtualGate feature, which integrates the presenter not only in the virtual set but also inside additional content within it. Yet another development of the TrackFree technology, VirtualGate allows the talent in the virtual world to be teletransported to any video with full broadcast continuity.

At NAB 2017 Brainstorm will also launch VideoCAVE, a Mixed Reality application using multiple monitors in a real set performing as a CAVE multiple window, with virtual elements coming in from the virtual windows to the real scene as viewed from a tracked broadcast camera. Brainstorm has 15 years of experience in successfully developing and installing such systems, and with the latest TrackFree based technology it provides real-time insertion of Augmented Reality elements in the final scene from the viewpoint of the broadcast camera.

Brainstorm will announce support formixed reality hardware such as Oculus Rift, and by supporting this new approach to immersive technologies, Brainstorm will be instrumental in changing the game on how content is viewed at home.

In addition, Brainstorm will demonstrate at NAB its support for third party render engines, with special interest in gaming and architectural engines such as Unreal Engine. These highly complex engines provide very photorealistic scenes. When integrated with the Brainstorm eStudio render engine, the highly regarded and core render engine within all of the company’s products, this allows InfinitySet not only to show excellently rendered and realistic background scenes, but also to integrate graphics elements in the final scene, such as 3D motion graphics, lower-thirds, tickers, CG and many other elements.

Brainstorm will also announce support for mixed reality hardware such as Oculus Rift. In addition, Brainstorm will demonstrate at NAB its support for third party render engines, with special interest in gaming and architectural engines such as Unreal Engine. These highly complex engines provide very photorealistic scenes. When integrated with the Brainstorm eStudio render engine, the core render engine within all of the company’s products, this allows InfinitySet not only to show excellently rendered and realistic background scenes, but also to integrate graphics elements in the final scene, such as 3D motion graphics, lower-thirds, tickers, CG and many other elements.

Brainstorm has developed a range of template-based solutions all built on its industry leading eStudio render engine and which ensures pristine render quality and real-time performance for any kind of 3D graphics and virtual set templates.

At NAB 2017 Brainstorm will release SmartSet which is a template-based playout solution designed for smaller TV stations, corporate and social broadcasters, which provides virtual wet and augmented reality applications without the need to create the sets themselves. Brainstorm’s template solutions play out content to air which has been created by using pre-defined or purpose-built templates designed on Brainstorm applications. Depending on the complexity, sophistication and flexibility of the template, this in turn dictates how ‘smart’ the set can be.

Brainstorm will demonstrate integration with third party hardware such as Blackmagic, FOR-A and NewTek. Brainstorm and FOR-A enjoy a long and successful relationship which has resulted in the creation of a number of products and OEM solutions for the benefit of the customers of both companies. With NewTek, Brainstorm is supporting software-driven IP workflows using NewTek’s Network Device Interface (NDI). Brainstorm integrates NDI into its renowned Infinity Set family of products to be recognisable as a source by other NDI-enabled applications and devices connected to a standard ethernet local area network. And with Blackmagic, Brainstorm announces an integrated configuration to present a best-of-breed production switcher based solution.

Visit http://www.brainstorm3d.com


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