Nine’s Wide World of Sports Joins Macquarie Radio
Nine Entertainment’s Macquarie Media will launch a dedicated sports show, Wide World of Sports, on 2GB and 4BC in 2020, focused on covering the latest events in the sporting world four nights a week.
Wide World of Sports will go to air 6.00-7.00pm Monday to Thursday, hosted by broadcaster Mark Levy. It will draw on the broad suite of talent from Nine’s Wide World of Sports to provide the latest news and commentary across the sports that Aussies love.
The move follows a decision by Macquarie Media in the wake of its acquisition by Nine to suspend plans to launch a network of sports radio stations across Australia’s east coast.
“Wide World of Sports is an iconic Australian brand and we are thrilled to bring it to radio with a dedicated daily sports program,” said Greg Byrnes, Macquarie’s Head of Content. “It’s great to have a sports fanatic like Mark Levy in the chair hosting. He’ll be able to draw on the full gamut of Nine’s talent for sports like rugby league, tennis, cricket, netball and so many more to cover the latest happenings and drive the daily agenda across the games and codes that matter to Sydney and Brisbane.”
Levy is an accomplished broadcaster who has spent over a decade with Macquarie in various roles, including lead sports newsreader, host of The Continuous Call Team, and breakfast co-host of Macquarie Sports Radio.
“Sport is a big part of the fabric of being an everyday Australian and this show will give people the opportunity to voice their opinion on the big sporting issues of the day,” said Levy. “It will speak to the biggest names in Australian sport and give Sydneysiders and Brisbaneites what they need to know about the games they love.”
Wide World of Sports will also represent a unique new marketing platform for advertisers, according to Macquarie’s Managing Director, Tom Malone.
He said: “This extension of the Wide World of Sports brand will give marketers another platform to extend their reach and message so they can speak to consumers through WWOS on television, digital, social and now radio.”