Radio Alive 2019 Conference Programme 18th of October
8:00am – Registration/Networking Breakfast
9:00am – Welcome Joan Warner, CEO, Commercial Radio Australia
9:15am – The Teacher’s Pet
Hedley Thomas, who investigated, wrote, co-produced and presented the hugely successful The Teacher’s Pet podcast series will talk about the power of storytelling through the podcast format and share a behind-the-scenes account in conversation with 2GB radio presenter Ben Fordham.
10:00am – DAB+: Did You Know?
Join in for an exclusive sneak peek of the industry’s exciting new consumer-focused DAB+ digital radio campaign. CEO, Joan Warner will look at the success of DAB+ in Australia and introduce Ralph van Dijk, founder of award-winning ad agency Eardrum, to take us through the creative thinking behind the largest multi-media campaign since DAB+ was launched in Australia 10 years ago. Utilising audio and video, the campaign reminds listeners how much they love radio and why and celebrates the choice offered by DAB+.
10:10am – CEO Fireside Chat
What can we expect in the new era of audio? The industry’s most influential thought-leaders Cathy O’Connor (NOVA), Grant Blackley (SCA), Adam Lang (MML) and Ciaran Davis (ARN) sit down for a chat with Mumbrella founder Tim Burrowes.
10.55am – Morning tea
11:10am – A Conversation with Kyle and Jackie O
A must-see session as Kyle Sandilands and Jackie O Henderson, interviewed by Karl Stefanovic, share the highlights of 20 years on air, the stars they’ve interviewed, what they’ve learnt and what keeps them at the top of the game.
11:55am – Turning Data into Insights
The GfK Super Pilot went live in June 2019, and it is the largest, most ambitious, innovation project for radio ratings ever attempted. This session takes you behind the scenes to reveal what it took to launch the Super Pilot and how it will be used to evolve radio audience measurement.
12:10pm – Is Imagination Really More Important than Knowledge?
Join David ‘Shingy’ Shing, the digital prophet, as he presents his future view of how the new digital world impacts consumer behaviour and how we can get the most out of it.
12:55pm – Lunch
1:35pm – It’s Show Time
Hosted by Head of the Hit Network at SCA, Gemma Fordham, and including Sacha French, EP of the Hughesy and Kate Show; Nic McClure, EP of Nova’s national drive show Kate, Tim and Marty, Millie Michael, EP of the Jonesy andsaid Amanda breakfast show on WSFM; and Carla Bignasca, EP of the Macquarie Sports Radio breakfast show, the panel will explore the elements that go into creating must-listen-to radio.
STREAM 1 – Content vs Commercial
Which Comes First in Podcasting? How are people using podcasts in 2019 and how does this change how advertisers can now be integrated into on-demand audio? Hear from those who are driving this change in Australia.
STREAM 2 – The Voice of Us
Douglas Nicol, leader of the Datification project, will reveal in-depth research about how Aussies are using voice interfaces and what marketers have to do to reach them.
STREAM 3 – Make The Logo Louder
Hear the world’s most awarded audio marketing specialist Ralph van Dijk explain how radio can leverage the new found love of all things audio and not only protect, but build its share of the advertising pie.
STREAM 1 – Podcast Essentials for 2019 and Beyond
What are the updated fundamentals to making a great podcast? What do you now need to tell a great story for the on-demand audience? How can you use podcasting to grow your radio audience?
Hear from three experts who do this every day for a living.
STREAM 2 – The World’s Most Creative Radio Stations
In this session, global creative consultant Wade Kingsley will share the ingredients of the World’s Most Creative Radio Stations. He will show examples that demonstrate how these stations are bringing listeners back to radio and keeping them engaged, and what your station should be focused on for 2020 and beyond.
STREAM 3 – Game Changers
Craig Bruce will hold the first ever Game Changers live event at Radio Alive 20I9.
Learn about Craig’s P4 breakfast branding model along with insights into the planning and creative process that you can help make your show even better.
4:30pm – Commercial Radio Australia Networking Drinks – Paddock Bar, Rydges Fortitude Valley