Guidelines for Broadcaster Logos in Cars
WorldDAB and RadioDNS have produced a set of guidelines for automotive manufacturers and broadcasters. The guidelines outline best practice for broadcasters with services on FM and DAB to supply and update brand logos, and guidance to automotive manufacturers for downloading and display of these logos. Based on open standards, the guidelines aim to provide clarity and certainty to help deliver the best radio experience to drivers.
As modern automotive devices evolve, drivers are accustomed to interacting with larger format screens, able to show richer visual information. With automotive manufacturers looking to improve the user experience, the use of brand logos to enhance radio service navigation becomes more commonplace and it’s essential that logos are up to date and the correct format for the screen.
For broadcasters, the document sets out how to provide logos over both IP and DAB/DAB+, including the correct format and defined sizes. For automotive manufacturers and suppliers, it shows how to acquire these logos and how they can be refreshed and updated.
“Radio is still hugely popular in cars and must continue to offer the best possible experience to drivers as cars go digital and get connected – part of which is displaying consistent branding and content,” said Laurence Harrison, Chair of the WorldDAB Automotive Working Group. “WorldDAB has worked together with RadioDNS, EBU and several other key industry groups to produce these guidelines and provide clarity and reassurance to both car manufacturers and broadcasters on how to work together.”
“Too often in cars we see out of date or incorrect logos, or broadcasters not making the most of the screen space available – this set of recommendations will help both broadcasters and automotive manufacturers deliver the best experience to drivers and listeners,” said Nick Piggott, Project Director, RadioDNS. “The document will continue to evolve over time and we’d encourage any interested parties to get in touch if they’d like to contribute or find out more.”