Elite Media Technologies Stays Ahead with Sony’s BVM-HX310 Master Monitor
Elite Media Technologies is a post-production facility in Santa Clarita, California offering post production services, including quality control, colour grading, mastering, restoration, archive and distribution. Working with some of the most prominent names in the industry, Elite Media Technologies prides itself on its impeccable service delivered by a talented, passionate, creative team and enhanced by the latest in technology.
Elite recently added two of Sony’s new BVM-HX310, 31-inch 4K HDR master monitors to complement their pre-existing BVM-X300, 30-inch 4K/HDR OLED reference monitors. The new -HX310s work in conjunction with the -X300s in critical monitoring situations, mastering and quality control environments and advance Elite’s HDR capabilities by offering support for wider colour gamuts and providing up to 1,000 nits of full-screen brightness with a 1,000,000:1 contrast ratio. In addition, the -HX310s can be colour-matched to the incumbent -X300 monitors for accurate cooler reproduction throughout the facility.
Elite Media Technologies appreciates the -HX310’s picture quality, stability and flexibility in supporting multiple formats and deliverables. Nick Mairose, President and CEO, explained, “We use the BVM-HX310 for HDR, SDR 4K, UHD, 2K and HD colour grading, as well as quality control and restoration. The monitors allow us to offer new services and provide a competitive edge by keeping us ahead of the technology curve – from evolving resolutions, to frame rates and colour spaces.”
Elite evaluated Sony’s BVM-HX310 against several competitive 4K HDR monitors. Their longstanding relationship with Sony and their familiarity with the BVM-series monitors helped the -HX310 win out in the end. Mairose said, “What stood out with the BVM-HX310 was the monitor’s superior image quality, accurate and stable colour reproduction plus quad link, so we can easily have 4K and UHD routing to every bay in the facility, in addition to the different HDR colour spaces. Another highlight is the monitor’s presets, which allow for configuring multiple monitoring situations – offering the ability to quickly switch between HDR and SDR without needing to go through menus. Being able to create multiple presets makes it quicker and more straightforward for us to set up, integrate and switch standards, colour spaces and resolutions at the push of a button!”
Jason Altman, Vice President of Business Development and Operations, elaborated. “From a mastering QC standpoint, there are certain elements being shown on the Sony displays that we didn’t necessarily have insight into with past displays. In terms of quality and precision, we’re able to identify issues with greater ease, which is a benefit to our clients.”
The response to the -HX310 monitors at Elite has been unanimous. “Everyone from clients to operators notices the exceptional image quality and dynamic colour range,” Mairose explained. “The monitors also offer great aperture to prominently and accurately aid in finding pixel related issues and artefacts, especially when mastering shows. They offer us an accurate experience that mirrors what the consumer would see.”
Altman concluded, “When a client comes into the building, walks into a bay and sees either of the Sony BVM monitors, they recognise that these are the broadcast industry standard monitors. With that comes a comfort level and trust from our clients and an expectation of quality and expertise.