Deluxe Wins NAB Product of the Year Award

The inaugural NAB Show Product of the Year Awards recognised the most significant and promising new products and technologies on displayed at NAB Show 2019. Deluxe One, Deluxe’s cloud-based platform which allows customers to view and manage their content – from creation to delivery – in one place, was named Product of the Year in the AI/Machine Learning category.

Deluxe One makes Deluxe’s products and services more accessible, flexible and scalable than ever before. Customers integrating their systems and vendors via Deluxe One’s open API architecture can now seamlessly move content through Deluxe’s micro-services (or those of partners), unifying what was once a fragmented media supply chain. With one central hub for customer data, assets or avails, hand-offs between vendors are reduced and workflows are automated to get content to global audiences faster, and more reliably. The unification of these services provides more insight into real-time status, intuitively illustrating where content is and how it moves through each step of the dynamic workflow, with the ability to build consistency and standardising processes for a clean, globalised operation.

The platform features custom-built patent-pending AI tools to help accelerate content identification, matching, conformance and processing of component audio files, subtitles and textless / texted materials. This allows the system to scan large catalogs of unidentified and / or uncorrelated assets to associate them to the proper picture master for faster time to market. Once assets are complete customers can power their own OTT applications directly from the platform, offering a truly end to end solution.

NAB Show Product of the Year Award Winners were selected by a panel of industry experts in 16 categories and announced at an awards ceremony and cocktail reception at the Westgate Las Vegas Resort on April 10. To be eligible for an award, nominated products and technologies needed to be on display at the 2019 NAB Show for the first time and available for delivery in calendar year 2019.