Blackmagic Design Products Join Netflix Post Technology Alliance
Blackmagic Design has announced that it has joined the new Netflix Post Technology Alliance and that DaVinci Resolve, its professional editing, visual effects, motion graphics, colour correction and audio post production software, was chosen for three of the alliance’s four technology categories:Colour Grading, Editorial, and IMF and Media Encoding. Blackmagic Design’s URSA Mini 4.6K and URSA Mini Pro were also chosen in the alliance’s ‘Camera’ category.
The Netflix Post Technology Alliance is a program for manufacturers of products that generate or manage any kind of sound data, image data, or metadata from production through post. The alliance is aimed at bringing together industry leaders committed to work closely with Netflix to innovate production workflows and support creatives globally.
To earn the ability to use the Post Technology Alliance certified logo, products must comply with current Netflix delivery specifications, and commit to future technical innovation and timely problem resolution. By being chosen by Netflix for alliance categories, filmmakers are assured the products meet a very high mark of quality, service and support.
DaVinci Resolve is used by post professionals all over the world, and has already been used for a huge number of films and TV programs shown on Netflix, including a number of Netflix originals such as Daredevil, She’s Gotta Have It, and The Ranch.
“Professionals creating films and episodic shows for Netflix have to focus on creativity, quality and being able to launch globally in multiple formats. So having a post process that is efficient, easy to use and always improving is essential. We are honoured Netflix sees that DaVinci Resolve brings that in each of the software categories of the Post Technology Alliance,” said Grant Petty, CEO, Blackmagic Design.
“At Netflix, empowering our creative partners is incredibly important, and the Post Technology Alliance will build a more seamless experience from production through post-production,” said Chris Fetner, director of post partnerships & integrations at Netflix. “Products that bear the logo are committed to better interoperability and faster innovation cycles, which will allow artists to focus their energy on what matters most – the storytelling.”