Sing Yee Lee joins SoftCast Product Team at Ideal Systems

Ideal Systems is continuing to build out its SoftCast product team with the addition of Sing Yee Lee as SoftCast Product Manager for South East Asia. Based out of Ideal Systems Singapore office, Sing Yee will be responsible for market development in Malaysia, Singapore, Indonesia, Myanmar and The Philippines.

A highly experienced broadcast professional, Sing Yee brings a wealth of broadcast engineering experience to Ideal’s SoftCast team. Sing Yee has worked on broadcast and news room projects in Singapore at MediaCorp, StarHub and GlobeCast, in Malaysia at Astro, Astro Awani News, Astro Arena Sports, RTM and Al Jazeera International and further afield on projects in Bangladesh and Myanmar.

Sing Yee has a Bachelor’s Degree in Information Technology (Hons) from the University of Malaya and a Major in Multimedia. Sing Yee will be leading the team showcasing the SoftCast ecosystem of broadcast software at the upcoming Asia Pacific Broadcast Union Digital Symposium in Kuala Lumpur, Malaysia on March 4th  to 7th on the Ideal Systems booth. 

Launched in January by Ideal Systems, SoftCast is an all new software based broadcast technology ecosystem, with modules from News, to MAM to Automation to Playout. Uniquely, all of the SoftCast modules can be bought and downloaded directly from the Internet via Ideal Systems new Ideal Direct web store. The modules are designed to run on standard Dell computers making SoftCast solutions highly cost effective and easy to install and commission.

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