SCA Announces New Content Leadership Structure

SCA Chief Content Officer, Dave Cameron, has announced a “new and refreshed” Content Leadership structure that he says will provide maximum support with accompanying leadership across the national Hit and Triple M networks.

The new Content leadership team will drive the Hit and Triple M Metro and regional stations, with the regional radio stations to now become SCA’s ‘Community’ division.

“This new structure will provide a strong level of expertise and experience to lead, for both on and off-air content roles. It will also streamline our operations across the Metro and Community divisions delivering greater clarity, effectiveness and simplicity,” Cameron said.

“I believe that our radio networks comprising 99 stations in total have the best Content talent in the market and this new structure marks an exciting new chapter in SCA content across our Metro and Community divisions.”

Gemma Fordham and Mike Fitzpatrick will continue in their current Head of Network roles overseeing Hit and Triple M respectively, now with a strong focus on the Sydney, Melbourne, Brisbane, Adelaide, Perth, Newcastle and Gold Coast markets.

Adrian Brine, who is currently SCA’s Head of Talent Development, has been promoted to Assistant Head of Hit Network. Brine has programmed some of SCA’s biggest metro stations, and more recently led talent development across regional communities. In his new role, Brine will be responsible for overseeing the Hit Network Community division including the new statewide Hit breakfast shows, plus Hit Hobart.

Dan Bradley, who is currently Triple M Melbourne Content Director and Head of Content Victoria and Tasmania, has been promoted to Assistant Head of Triple M Network, overseeing the Triple M Community division nationally, including 38 local breakfast shows. Bradley has an extensive career in radio, including Assistant Group Programming Director at Nova Entertainment, Group Programming Director at DMG Radio and Content Director at Hot Tomato on the Gold Coast.

Bradley will be assisted by the Triple M Group Content Director – Community division team including:

  • Dan Hill – North Queensland Community (Cairns/Townsville/Mackay/Rocky/Gladstone)
  • Blair Woodcock – South Queensland Community (Toowoomba/Bundaberg/Maryborough) and 4MMM Assistant Content Director.
  • Ryan Bebbington – Queensland Community Assistant Content Director
  • Jase Allen – Newcastle/Gosford Community Group Content Director
  • Duncan Potts – NSW Community (Coffs Harbour/Port Macquarie/Orange/Griffith/Wagga Wagga/Dubbo)
  • Mal Lewis – Victoria Community (Albury/Bendigo/Shepparton/Mildura/Warragul)
  • Leroy Brown – NSW/Victoria Community Assistant Content Director
  • Dan Cole – North West Community Western Australia
  • Jarred O’Brien – South West Community Western Australia
  • Phil Bradley – Tasmania Group Content Director.

SCA says the state-based content strategy for the Hit Network Community stations will see its Metro Hit Network Assistant Content Directors become Assistant Content Directors of their respective states, that includes their metro role plus assisting programming the Hit Community statewide shows.

This team includes:

  • James Speed Victoria Assistant Content Director
  • Abi Benaud Queensland Assistant Content Director
  • Amy Collette Western Australia Assistant Content Director
  • Jase Allen and Adrian Brine are responsible for the NSW statewide show
  • Alex Flack (SAFM Content Director) and Mathew O’Reilly (Triple M Adelaide Content Director) are responsible for South Australia’s Mount Gambier.

Visit https://www.southerncrossaustereo.com.au/ 


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