SBS Media Appoints Johnston as National Digital Sales Manager

SBS Media has appointed Danika Johnston to the newly created position of National Digital Sales Manager.

Formerly Digital Commercial Director at Mamamia Digital Network, and prior to that National Sales Director at Authentic Entertainment and music video streaming service Vevo, Danika brings to SBS Media more than 20 years of digital, media and marketing experience, leading teams and driving commercial outcomes for publishers and clients across digital, radio and TV.

Danika will be jointly responsible driving SBS Media’s digital advertising sales strategy and implementation. She will lead a national digital sales team, service key agencies and clients, and manage agency trading desk relationships.

Adam Sadler, Director, SBS Media, said: “As part of our continued digital investment and transformation journey, SBS is excited to be welcoming Danika Johnston to the team.”

Andrew Mudgway, SBS Media National Sales Manager TV and Digital, added: “We are delighted that Danika is joining our team and look forward to working with such a highly regarded, and experienced senior digital talent. She’ll play a key role as SBS continues to evolve our offering, meeting the needs of audiences and advertisers in an ever-changing media landscape and growing digital marketplace.”  

On her appointment, Johnston, said: “I am genuinely excited to be joining the SBS team. SBS is a standout organisation – its people and culture, its product offering and its unique capability of delivering marketing strategies to diverse audiences is an exciting space.

“I look forward to working with Andrew, Adam, and all of the team, to focus on our digital strategy so that we can deliver greater depth and results to our digital partners. This is an exciting time of growth and legacy for SBS and I am thrilled to be a part of it.”



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