Pacific Mags Names Digital Content Director, Head of Video
Seven West Media’s Pacific magazine division has announced two new appointments, as part of its strategy to accelerate surging digital growth. Lucy Chesterton (pictured left) joins the business in the role of Digital Content Director and Keshnee Kemp has been promoted to Head of Video.
Pacific CEO Gereurd Roberts said, “For more than a year, we have seen continued and consistent growth in our digital audiences and, over the past few months alone, a five-fold increase in the number of video streams. These appointments will further strengthen our offering as we look to double down on our digital strategy, enhance our leadership position and drive additional revenue through original content.”
As Digital Content Director, Chesterton will be responsible for digital audience and content strategy, creation and delivery across all Pacific brands overseeing editorial categories including lifestyle, news and news video.
Chesterton joins Pacific following three years as the Head of Yahoo Lifestyle. Prior to that, she held roles at MailOnline, Bauer Media and the Nine Network as well as a stint at Pacific in 2013.
Chesterton said, “I’m excited to join Pacific at this time of rapid digital growth. I can’t wait to work with Australia’s best-loved premium brands as we take our digital offering into the next industry-defining phase.”
Meanwhile, in the newly created role of Head of Video, Keshnee Kemp will be responsible for video content strategy including the ideation, creation and production of original video content.
Kemp joined Pacific in May 2018 as the Editor and Content Director of WHO. In February, she added to her duties taking on the role of acting Digital Content Director overseeing digital content across Pacific’s stable of brands. In that time, Kemp helped to deliver a record high Unique Audience of 2.85m, up 42% year-on-year and launched multiple podcast series, as well as The WHO 100 List, a cross-platform travel product for the WHO brand.
Kemp said, “I’m looking forward to further utilising the skillsets I’ve developed across print, digital and TV production to tell stories that resonate with our audiences through video. We’re embarking on an exciting new chapter at Pacific and I’m thrilled for the opportunity to lead an innovative team in creating engaging, first-to-market content that both our audiences and clients will love.”
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