Leading full-service digital agency Amnesia Razorfish has bolstered its senior team with the appointment of high-profile technology expert Leslie Nassar as technology director.
Amnesia Razorfish co-founder and executive creative director Iain McDonald said, “I’ve followed Leslie’s career closely and have long-admired his work with Telstra, ABC and Victoria Police, before we approached him directly with this role. His fearlessnesses towards technology is exactly what our clients need. Our clients are focusing on business transformation models that involve a strong demand for mobile, emerging technology and social integration. E-commerce is also very much on the agenda. In short, there’s never been a more critical time to get the creative and technology mix right.”
Nassar joins the agency from TweeVee TV, a company he founded and managed for five years. At TweeVee TV, Nassar conceptualised, developed and delivered moderation and broadcast integration of Twitter for ABC1′s Q&A, which has the highest social activity of any TV program in Australia.
Prior to this, Nassar was employed by Telstra as senior emerging technology specialist for two years, and more recently by Victoria Police as a digital media officer. He has also held technical roles at the Australian Broadcasting Corporation, Cooeey, MIA, Legion Interactive, PreEnroll and VTech.
Nassar said, “I’m almost criminally excited to be working with Amnesia. There’s so much talent in this building and the projects coming into the studio are the kind you only dream about.”