Zattera Takes on Business Development at Pacific Live Media

Industry veteran Ric Zattera has been appointed to the role of Business Development Manager with Pacific Live Media.

An experienced sales manager with a demonstrated history of working in the broadcast/telco media industry, Ric is skilled in digital video and production technologies including IP Video, streaming media, operations management, and broadcast engineering.

Ric’s previous roles include technical positions with the Overseas Telecommunications Commisssion (OTC) and Network TEN, and sales engineering positions with AMPEX and AMtech Australia. He was most recently Sales Manager – Broadcast Solutions with Grass Valley where he was responsible for scoping, preparation and presentation of end-to-end turnkey solutions and projects for broadcast clients. This involved all levels of pre/post sales process of larger projects, including tender preparation and submission, commercial and contract negotiations, project delivery and roll-out.

In his new role with Pacific Live Media, Ric will be responsible for driving sales and customer engagement primarily on their expanding product lines including Ross Video, ABonAir, VideoFlow, OBE, Cobalt, T21 and SoloCam.

According to Chris Dredge, Managing Director at Pacific Live Media, “With an expanding product line up, we have had a need to add the right person into this Business Development role for some time. To be able to fill that need with someone of Ric’s experience and skills is an exciting step in the life of Pacific Live Media, and I’m excited about what the future holds working together”.

Ric Zattera added “I’m also excited to help grow Pacific Live Media. With the increasing demand for live productions and with Pacific Live Media’s background in providing solutions for small to medium-sized production companies and a strong doctrine for customer success, I strongly believe this is the right time for them to be expanding their business. And Chris is certainly backing that with the level of investment he is making.”

Ric can be contacted at



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