Jane Eastgate Transforms Foxtel’s Data Analytics Systems

Foxtel’s Chief Data and Analytics Officer, Jane Eastgate, has taken on the strategically critical role of transforming Foxtel’s data and analytics foundation.

She was appointed to the role late last year and has developed her team to explore customer insights and data analytics in order to identify key areas where Foxtel can optimise subscriber benefits while maximising business outcomes.

Jane has also taken on the lead role of working with, and developing, Multi Channel Network (MCN)’s data and analytics function and driving its leading Multiview research, insights and analytics platform alongside the company’s data strategy. Working in collaboration with MCN’s Advanced Advertising team, Jane is building longer term data partnership with clients allowing them greater insight into how to engage and reach audiences by leveraging the data capabilities across both MCN and Foxtel.

Prior to joining Foxtel, Jane implemented and led advanced analytics for flybuys and the Coles group of companies, which involved optimising and automating business decisions, maximising investment value and personalising the customer shopping experience through offers and direct customer outreach.

Her 20 year career in customer analytics has spanned retail, FMCG, loyalty and one-to-one communications, which she has now brought to bear in driving new approaches to Foxtel’s data analytics systems.

James Marsh, Foxtel CFO, said, “Data analytics is a key priority for Foxtel as we look to identify the key customer insights that enable us to constantly improve our service for subscribers, while also informing the critical decisions we need to make every day. Over the past few months, Jane has established an incredible foundation to advance our analytics strategy. We’re lucky to have a person of her talent leading this team and we look forward to her ongoing success as she continues to build on her achievements.”

Mark Frain, MCN CEO, said, “The work Jane and the team are building will further amplify MCN’s ability to provide powerful data connectivity to our agency partners and advertisers. We are now directly aligned to a rich data source that will add enormous value to brands looking to target high value consumers, especially when coupled with our other insights from Multiview and MCN Location. Jane brings a wealth of experience in strategic data transformation that will not only optimise the subscriber experience, but will also provide commercial opportunities from insight to ROI. We’re thrilled to have an executive of Jane’s calibre working across the MCN network.”

Jane Eastgate added, “Joining Foxtel to expand the foundations of its data analytics transformation has been an exciting move as we are bringing about a step-change in Foxtel’s strategic use of data to ensure we’re delivering the best experiences for our customers and outcomes for Foxtel’s business.”

Jane is also the founder of the Coles Analytics Advisory board and serves as a member of the Melbourne Business School, Centre for Analytics Advisory Board as well.

Visit https://www.foxtel.com.au


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