New Director for 10 Interactive
Network 10 has named Christian Williams as its director of 10 Interactive responsible for digital sales revenue and capability, including the integration of CBS Interactive’s trading platform into 10’s systems.
Mr Williams is currently CBS Interactive’s Asia-Pacific programmatic trading manager, a role he will continue to perform. As director of 10 Interactive, he will lead the 10 Interactive team which sits alongside 10’s specialist sales teams 10 Imagine (creative solutions), 10 Effect (commercial integration) and 10 Exchange (commerce). Mr Williams’ appointment is effective immediately and he will report to Network 10’s chief sales officer Rod Prosser.
Mr Prosser said, “Establishing a strong, future-focused digital sales capability is crucial to the success of Network 10’s new advertising sales team. Fortunately for us, we will be leveraging the world-leading resources, systems and technology of CBS to deliver advertisers a first-class trading experience. As someone very familiar with CBS’ sales systems and technology, Christian will make a fantastic addition to our team. With digital consumption and customer data availability increasing, Christian will be able to fast-track our digital capabilities, positioning us well for the future.”
Mr Williams joined CBS Interactive in 2014 as revenue operations manager before being appointed the company’s Asia-Pacific programmatic trading manager in 2015.
Prior to CBS Interactive, Mr Williams worked in operational roles at video games and entertainment publisher, Showdown, and programmatic and technology platform, Xaxis. He has also held a number of sales roles at Fox Interactive Media.
Mr Williams said, “10 has ambitious multi-platform content plans, opening up a lot of innovative and creative opportunities for its advertisers and under 50s audience. Having worked closely with Rod and the Network 10 team since CBS’ acquisition, I’ve seen their commitment to elevate their digital sales strategy as they look to bring their advertising sales capabilities in-house. I can’t wait to join the team and get straight into it.”
Mr Williams’ appointment follows the appointments of Grant Madigan as director of
10 Exchange, Tamar Hovagimian as director of 10 Effect and Michael Stanford as
national creative director (10 Imagine).
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