ThinkAnalytics Appoints Simon McGrath as COO

ThinkAnalytics has announced it has boosted its executive team with the appointment of Simon McGrath as COO and SVP of the EMEA and Asia Pacific regions. Simon joins newly appointed ThinkAnalytics CEO Gabe Berger, at a time when the firm continues to grow its market share and cement its leadership in the pay-TV/OTT content discovery and viewer analytics market.

Simon brings 30 years’ experience in the TV technology sector with a pedigree in business development and commercial strategy. He joins from Deluxe Entertainment Services where he was SVP of strategy and business development; prior to that he was European managing director at thePlatform, now Comcast Technology Solutions. Simon also previously served as CMO and commercial director for Europe at SeaChange International and as deputy CEO of On Demand Group until SeaChange acquired the business.

“ThinkAnalytics’ use of AI, machine learning and elastic compute capacity is bringing real benefits through better product placement and content discovery, while providing aggregators, super-aggregators, network operators and service providers with better insight and real-time intelligence. With ThinkAnalytics’ breadth of product in discovery and analytics, it is a very exciting time to the join the company,” said Simon.

“The second golden age of television is being driven by new technologies, particularly artificial intelligence and consumer analytics. As the industry focus shifts to content production, content marketing and understanding the consumer better, ThinkAnalytics is playing a pivotal role in helping operators embrace the same big data that retailers have been doing for years with loyalty schemes and real-time point of sale data,” he added.

“Following a significant increase in new customer wins in the Americas, Europe and Asia, we have bolstered our executive team with the addition of Simon. Like Gabriel Berger, our recently appointed CEO, Simon brings a deep understanding of technology, business operations and customer engagement. This marks yet another important milestone in ThinkAnalytics’ growth,” said Eddie Young, Chairman, ThinkAnalytics.

For over 15 years ThinkAnalytics has grown to become the leader in viewer lifecycle management. By applying advanced machine learning technology and analytics to content discovery, editorial curation, ThinkAnalytics increases viewer satisfaction, boosts engagement across all TV and video content platforms and increases operator ARPU. Viewers’ interests and previous viewing behaviour are analysed using advanced AI and machine learning techniques to help them find new content they want to watch quickly and easily. Customers see a strong uplift in viewer engagement and satisfaction following deployment, with between 80-90 percent of viewing typically attributed to the intelligent engine. The ThinkAnalytics recommendations engine is complemented by editorial curation and real-time analytics with the ThinkInsight big data platform.



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