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NDS Appoints New VP and General Manager of North American Sales

NDS has appointed Jesper Knutsson as vice president and general manager of sales for NDS Americas.

Prior to this appointment, Knutsson was NDS vice president, Interactive TV, based in Denmark where the company’s interactive division is headquartered. In this role, he worked closely on the development of innovative interactive TV applications for QVC and interactive games such as the Golf LaunchPad/XTV Experience and branded content for major broadcasters such as Nickelodeon and Cartoon Network. Knutsson will continue to oversee NDS Denmark and continue to serve as a member of the NDS Executive Committee.

In his new position, Knutsson will be responsible for the overall sales strategy for NDS in the U.S. and Canada. His experience in the industry will play a key role in developing sales strategies, implementing new business initiatives and helping customers capitalise on emerging interactive TV applications.

“Jesper brings extensive knowledge of interactive television content, development and implementation to the U.S. market which is only just beginning to see the real promise of interactivity in pay-TV viewing,” said David Nabozny, senior vice president and chief sales officer.