The Switch Launches NAB’s ‘Esports Experience’
The Switch formally launched The Switch eSports at this year’s 2019 NAB Show . The Switch eSports, which integrates eSports production, transmission and distribution from anywhere in the world, is the latest addition to The Switch’s managed, private cloud services for linear and streaming broadcasters around the globe. In addition to the launch of the new product suite, The Switch sponsored the ‘Esports Experience’, the NAB Show’s first eSports pavilion located in the North Hall , which highlighted the technology behind eSports production, brand building initiatives and monetisation strategies in what is the fastest growing segment of the entertainment industry.
The Switch eSports combines highly-valuable elements of The Switch’s global transmission network, including its dedicated connections to the world’s leading content producers and distributors, with The Switch Digital Connect, the company’s digital media distribution service, and the company’s extensive remote production capabilities. By utilising The Switch eSports, game organisers, publishers and distributors can seamlessly and effortlessly produce and distribute their content to linear and streaming services across the globe.
“The Switch brings a tremendous amount of value to eSports production and distribution because our private, cloud network enables producers to have higher broadcast quality and lower latency, with greater security over their content than the public internet or IP providers,” said Keith Buckley, President and CEO of The Switch. “However, the real value of The Switch is our ability to seamlessly connect a live gaming or eSports producer from anywhere in the world onto The Switch network, enabling them to then utilise all services of The Switch, including The Switch At-Home, The Switch’s 10 studios across the U.S. and in London, and our dedicated connections to more than 800 of the world’s leading content producers and distributors, including the leading digital platforms.”
Within NAB’s ‘Esports Experience’, eSports producers, and those in the gaming community had the opportunity to engage with The Switch in its booth and meeting area. In its booth, The Switch unveiled its eSports pop-in-a-box, which enables production and transmission workflows from virtually anywhere gaming is occurring.
The “Esports Experience” will also include live gaming, a built-in recording studio in which CheckPoint XP, a popular gaming radio show will be conducting live interviews from the space, and will feature prominent gaming personalities such as Jonathan ‘Fatal1ty’ Wendel.