MediaKind and Partners Win IABM BaM Award at NAB
At NAB 2019 Show, MediaKind, and partners Deutsche Telekom, Tiledmedia, INVR.SPACE and Magnum Film, won the IABM BaM Award for best ‘Project, collaboration or event’ for delivering the world’s first live 6K tiled 360° sports coverage of a basketball match from the Telekom Dome in Bonn.
The prestigious annual awards, which are organised by IABM – the international trade association for suppliers of broadcast and media technology – recognise outstanding technological innovations that deliver real business and creative benefits. The award was presented to Carl Furgusson, Head of Portfolio, MediaKind, Koen van Benschop, Head of IPTV Headend, Deutsche Telekom, Rob Koenen, CBO and Founder, Tiledmedia, Stefan Kleinalstede, CEO, Magnum Film and Sönke Kirchhof, CEO, INVR.SPACE during a ceremony at the Westgate Hotel, Las Vegas.
Angel Ruiz, CEO, MediaKind, said, “This second award win for our 6K tiled 360° live sports streaming with our partners is a stunning achievement and further reinforces the potential of the technology that this project demonstrated. 360° video delivery has been the talk of NAB Show 2019, bringing a whole new dimension to live sports viewing. There is already enormous demand for this immersive technology and we look forward to seeing how other innovative service providers and broadcasters leverage it for their audiences, for sports and other live events.”
In a project commissioned by Deutsche Telekom, a live 360° video stream of the basketball match between Telekom Baskets Bonn and EWE Baskets Oldenburg was delivered from the Telekom Dome in Germany to Deutsche Telekom’s Magenta VR consumer app at 6K resolution. MediaKind managed the workflow as a key technology provider for the project commissioned by Deutsche Telekom. The live 360° video encoder was developed using MediaKind’s virtualised software encoding technology, integrating Tiledmedia’s tile-based video pre-processing and packaging, and deployed in Google Cloud Platform. Magnum Film was responsible for on-site 360° acquisition and production with INVR.SPACE providing and managing the cameras and the stitching platform.
MediaKind was further recognised by winning the prestigious ‘NAB Technology Innovation Award’ for ‘Enabling 6K tiled 360-degree live sports streaming.’ Now in its 10th year, the NAB Technology Innovation Award recognises organisations that bring advanced technology exhibits and demonstrations of significant merit to NAB Show.
The delivery of this solution demonstrates a live application of MediaKind’s new commercially launched Cygnus 360º as-a-Service (360aaS). At MediaKind’s NAB Show booth, visitors enjoyed get first-hand experience of this immersive technology. MediaKind exhibited pre-recorded content from the December 2018 proof of concept event to showcase this innovation and recreate many of the elements used in the multi-partner collaboration between MediaKind, Deutsche Telekom, Tiledmedia, INVR.SPACE and Magnum Film.