Television Broadcasters Announce Collaborative Build-Out Plans for Next-Gen TV
At the 2019 NAB Show, a broad coalition of broadcast television station groups – including both network owned-and-operated stations and affiliates, as well as public broadcasters – announced plans to deploy Next-Gen TV in the 40 largest U.S. TV markets by the end of 2020.
Today’s announcement includes Fox Television Stations, NBCUniversal Owned Television Stations, Univision, SpectrumCo (whose members include Sinclair Broadcast Group and Nexstar Media Group) members of the Pearl TV business organisation (including Cox Media Group, The E.W. Scripps Company, Graham Media Group, Gray Television, Hearst Television Inc., Meredith Local Media Group, Nexstar Media Group and TEGNA Inc). Additional supporting broadcasters include America’s Public Television Stations (APTS), Capitol Broadcasting, Hubbard Broadcasting, News-Press and Gazette Broadcasting, and public broadcasters participating in the Phoenix Model Market Next-Gen TV test.
The market-driven effort builds on the testing and rollouts that have already taken place not only in Phoenix but in Dallas, Baltimore, East Lansing, Raleigh, and Santa Barbara. It reflects the strong commitment of commercial and non-commercial broadcasters across the country to bring advanced television services to the public.
An expanded launch of Next-Gen TV will greatly enhance over-the-air services for viewers, while bringing together broadcast and broadband functionality to give audiences more content and choice. Next-Gen TV also provides groundbreaking opportunities for TV broadcasters interested in offering new features and serving new markets. Deployment of ATSC 3.0 will provide information and entertainment to ATSC 3.0-equipped television receivers, to automobiles, and to other digital and mobile consumer devices.
Next-Gen TV is powered by the new Internet Protocol-based ATSC 3.0 standard, which allows consumers to integrate the most popular and pervasive video service – broadcast television – into their digital lifestyles.
This first wave of over-the-air Next-Gen TV service will begin with several markets slated for launch this year, with dozens more planned through 2020. This timeline will make Next-Gen TV service available to tens of millions of viewers and is concurrent with the anticipated 2020 introduction of consumer devices equipped to receive the advanced signals.