Avid Unveils Additional Cloud-based Apps

Avid innovations optimise collaboration, accessibility and distribution required to capture the significant opportunity of engaging news viewers on any device. Avid is empowering news organisations to create, manage and deliver breaking news to television, social media and other outlets faster than ever before. Unveiled at the fifth annual Avid Connect, these news workflow advancements are being demonstrated during the NAB Show at Avid’s booth #SU801.

“Our largest ever unveiling of apps, services and solutions will help the news community tap into the power of the cloud and all of its potential to be first to get their stories in front of audiences everywhere,” said Alan Hoff, Vice President, Market Solutions at Avid. “We’re extremely excited to see how far our customers can go with the power, scalability, and elasticity of the cloud, and the growing development ecosystem that’s expanding MediaCentral capabilities.”

Enabling news organisations to meet consumer demand for news content delivered to any device, while optimising collaboration and access to content, Avid’s news workflow innovations integrate Avid’s industry-leading products including:

Avid | On Demand: A cloud services and solutions platform that provides media production capabilities on demand, Avid | On Demand lets media organisations deploy the capabilities they need on a per project basis with optimal elasticity – and without a drawn-out deployment phase or large capital outlay.

MediaCentral: The MediaCentral platform provides the most comprehensive end-to-end solution for news production, covering everything from information gathering and content creation, all the way to multiplatform delivery. Completely customisable and modular, MediaCentral features a groundbreaking cloud-based user experience accessible on any device; workflow modules and apps; and a wide array of media services and partner connectors. Every user is connected in a completely integrated workflow environment and gains a unified view into all their media – on premises, in a private data centre, or via the public cloud.

New MediaCentral apps include:

MediaCentral | Publish app (available now): Enables journalists and producers to deliver on-air content to audiences on websites and social media platforms.

Visit http://www.avid.com