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Deltatre Powers Carlsberg Live Match Centre for Barclays Premier League

Deltatre has announced the launch of the Carlsberg Live Match Centre, a multi-platform website that brings together stats and facts from Barclays Premier League match days. Deltatre was brought in by the Premier League because of its expertise capturing live sporting events for fans and has developed a unique live match day product for the world’s most supported football league.

The match day portal, available at, creates a digital destination for the Premier League’s global fan base. The site aggregates live informational and editorial content from across the League as well as personalised elements unique to individual users.

Components of the site include:

  • Live scores and statistics plus as it stands/live league tables.
  • Live blog, text commentary and social media content.
  • Individual user Fantasy Premier League scores.
  • Pre and post match manager interviews and other non-match video content.
  • Information for all 2013/14 matches.
  • Exclusive live photos.

Complemented by Opta’s official Premier League data feed and LiveWire Sport’s editorial services, the Live Match Centre’s architecture ensures the content reaches audiences everywhere, on every device within seconds of a major match event.

Martin Axford, Head of Digital Operations at the Premier League, said, “Deltatre’s reputation for delivering complex, integrated digital solutions around live sports was a key factor in our decision to partner with them on this project. We believe the Carlsberg Live Match Centre will raise the bar on what fans expect from multi-platform coverage and change the way audiences follow the Barclays Premier League.”

Director of Deltatre North, Hugo Sharman, elaborated, “Sports fans today are demanding ever more sophisticated and engaging content either as a companion to watching the live match on a big screen, or in isolation.  This live match solution meets that demand by blending live statistics, strong editorial and social content in one place, therefore providing a great experience for fans as well as adding value to Premier League’s brand partners.”