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InMobi Buys Sprout for Mobile Ad Creation

Independent mobile ad network InMobi has announced the acquisition of US-based Sprout, a leading platform for creating HTML5 rich media mobile advertising. This acquisition enables InMobi to address the complexity of planning, creating, distributing, and measuring of rich media mobile ads for brands and agencies globally.
InMobi’s mobile ad network reaches 314 million consumers, in over 165 countries, through more than 36.2 billion mobile ad impressions monthly. With the Sprout acquisition, InMobi enables the mobile advertising industry to easily build and distribute engaging rich media ads to consumers everywhere.
Known for simplifying the complex process of HTML5 mobile ad creation, Sprout works with the world’s leading brands, including Disney, Paramount Pictures, Sega, Chevrolet, Nokia and HTC, to bring interactive mobile ads to devices supporting HTML5, including Apple iOS and Google Android devices. Its cloud-based platform brings efficiency and scale, helping advertisers “build once and deliver everywhere”.
Naveen Tewari, CEO of InMobi, says “Sprout’s technology solves a critical need for the industry by helping bring engaging mobile ad experiences to consumers all around the globe. The acquisition fits perfectly with our vision to enable the mobile ecosystem with best of breed technology and services. The entire industry will benefit from the combination of our technology and operational footprint on five continents and Sprout’s platform.”
Commenting on the acquisition, Ajit Nazre, partner at Kleiner Perkins Caufield & Byers, said, “The mobile industry is yet to fully capitalise on the engaging advertising experiences now possible through smart devices. This acquisition will help scale the use of rich media advertising globally – a critical next step in helping the industry realise its full potential.”
Sprout will operate as a fully independent company working with the entire mobile advertising industry to solve the HTML5 creation and delivery problem, and will continue to expand its product in the coming months by adding workflow enhancements, analytics, and innovative new ad units.
Carnet Williams, CEO and co-founder of Sprout added, “InMobi’s commitment to an open and independent Sprout made them the clear choice for us. We will continue to work with all existing partners, including competitive ad networks, globally.”
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