Harmonic Simplifies OTT Delivery with New CDN-Enabled Primary Distribution Solution
Harmonic recently unveiled the new CDN-enabled Primary Distribution solution, a new workflow supported by the company’s VOS360 SaaS. The Primary Distribution solution streamlines the management and delivery of linear channels from programmers to their affiliates, whether they are traditional pay-TV operators, virtual MVPDs or local broadcasters, anywhere in the world via CDN, replacing the need for dedicated networking links and satellite transponders. Successfully deployed by a major U.S. broadcaster to deliver 200 broadcast affiliate feeds to virtual MVPDs, Harmonic’s Primary Distribution solution transforms the way programmers deliver linear feeds to their distribution partners.
“This is primary distribution for the new age,” said Tim Warren, Senior Vice President and Chief Technology Officer, Video Business at Harmonic. “There are incredible revenue opportunities that broadcasters can take advantage of in the video streaming environment, but a major challenge is preparing and distributing OTT-ready local broadcast channels to affiliates. Combining our comprehensive understanding of the linear TV ecosystem with our expertise in cloud-based media processing, we are excited to introduce our SaaS Primary Distribution solution to help programmers meet the demand for linear content on connected screens.”
Based on a pay-as-you-grow business model, Harmonic’s Primary Distribution solution is simple and cost-effective. Using VOS360 SaaS, programmers can seamlessly aggregate channels, manage schedules and content rights, and distribute feeds including local and network programming, live sporting events and advertising in real time over the internet. VOS360 SaaS processes and prepares the feeds and distributes OTT-ready channels from the cloud to distribution partners worldwide. The solution also enables broadcasters to insert accurate metadata for rights management, blackouts and local ad insertion from the cloud, without requiring dedicated on-premises equipment and at little upfront cost.
Harmonic’s new Primary Distribution solution assures exceptional video quality. At the heart of VOS360 SaaS is Harmonic’s software-based media processing technologies that deliver industry-leading video quality at low bitrates and support a wide range of formats, codecs and encoding schemes, allowing broadcasters to deliver crystal-clear superior-quality video to affiliates for OTT services.