Accenture Acquires avVenta Worldwide
Accenture (NYSE: ACN) has acquired avVenta Worldwide, a provider of digital production services to leading brands and agencies across multiple industries. The acquisition strengthens the range of marketing services Accenture provides to chief marketing officers (CMOs) – from the development of marketing strategy to the management of marketing systems and campaigns. Terms of the transaction were not disclosed.
“For today’s CMO, it’s all about greater speed to market, responsiveness and relevancy,” said Brian Whipple, global managing director of Accenture Interactive. “The combination of avVenta’s innovative digital production and design processes with Accenture Interactive’s marketing operations, technology and analytics services, will help CMOs achieve greater return on their marketing investments.”
The acquisition adds avVenta’s digital production support capabilities to the full range of Accenture Interactive’s marketing service offerings, assets and capabilities, including marketing strategy, marketing planning and analytics, customer experience management, technology platform and marketing operational services and new product design and launch services.
Jay Noce, chief executive officer of avVenta, said, “This acquisition brings together a powerful combination of marketing services with avVenta’s near shore digital production operation and Accenture’s global delivery capabilities. This will streamline the creative and production process for CMOs building comprehensive marketing campaigns. Our capabilities and delivery model are complementary to Accenture Interactive’s suite of business services, and will aim to be a great asset in serving the end-to-end needs of complex marketing organisations.”
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