Readership for Australian News Brands Up Year-on-Year
The latest release of emma (Enhanced Media Metrics Australia) for the 12 months to June 30, 2020 shows a 9% increase in readership for digital news websites and a 3% cross-platform increase against the same period a year prior.
Overall, Australian news media brands have delivered readership of 18 million, reaching 95% of the population. Across measured digital platforms, news media reached 16.9 million Australians representing 89% of the population aged 14+. Print reach was 11.6 million, 61% of Australians.
The Readership Works General Manager Mal Dale said: “The latest emma data confirms how important trusted news and information is for all Australians. Now, more than ever, trust matters. It’s at the heart of Australia’s news brands; renowned for professionally produced, quality journalism that 95% of the population relies on.”
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