ARRI Rental to Focus on US East and West Coast
After five years of serving the film community in Atlanta, GA, ARRI Rental decided to discontinue its services locally effective June 2019. ARRI agreed on a strategic shift and henceforth will concentrate its rental services in the US on the East and West Coast.
“The regional concentration of our rental activities will enable a clear benefit for our customers,” said Peter Crithary, President of ARRI Rental in North America. ARRI Rental in Secaucus will remain the main hub and headquarters for all ARRI Rental services in North America. Brooklyn Haus in New York as well as the brand-new facility in Burbank, CA will develop towards flagship rental operations and ARRI training centers for the US East and West Coast. The Charlotte, NC and Vancouver, BC operations are not affected by this change.
The ARRI Rental team in Atlanta, which is highly qualified, will be offered possibilities to relocate and continue their work in other ARRI Rental premises within the United States. Rental equipment that is currently being housed in Atlanta will be transferred to our Brooklyn and Burbank operations as of June to facilitate the high demand on both, the East and West Coast.
Markus Zeiler, Executive Board Member of ARRI and responsible for ARRI Rental globally said, “ARRI Rental is and will be highly committed to the motion picture industry in the US. We firmly believe that with our adjusted focus, highly skilled and dedicated staff and our state-of the art training facilities in CA and NY, we are best suited to fulfil our customer’s expectations and demands in the years to come.”
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