Atomos and RED Announce Licencing Agreement
Expect to see closer technology integration between Red.com, LLC and Atomos Ltd with the news the two companies have reached an agreement in relation to Atomos’ use of some of RED’s intellectual property.
CEO of Atomos, Jeromy Young, said, “Atomos and RED are now further aligned to make more advanced video recording technology more affordable with no compromise to creative freedom. RED have always been at the forefront of digital cinema technology and propelled the industry forward at an astounding rate. We are excited to be able to now work closely with RED, not only by utilising some of their key intellectual property, but in joining forces with them on future products.”
In the process of negotiating Atomos’ licence to use RED’s intellectual property, the companies recognised that there is significant opportunity for them to enhance the integration of their product lines to produce what they both expect to be trail-blazing new camera recording systems. While the two companies have for many years worked together, this next phase of the relationship will be one to watch out for.
President of RED Digital Cinema, Jarred Land, said, “We welcome the new relationship with Atomos and feel that their innovation combined with our patented technology should fuel broader adoption of 4k and above, content creation. We are looking forward to what the future holds for our partnership.”
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