Switch Media Enters New Markets as Global Online Video Soars
To meet the increasing demand from international broadcasters and content owners to develop, enhance and monetise their online video solutions, Switch Media has embarked on a global growth strategy including the announcement of three new appointments.
A world leader in online video technology, Switch Media today anounced the appointment of two new General Managers, opening offices to serve the Middle East and African (MEA) regions as well as Asia.
As part of the global expansion plans, Switch Media has:
- Established an office in Johannesburg to service the Middle East and Africa (MEA) region, headed up by Hans Belz (pictured) as General Manager MEA. A seasoned media and telecommunications executive, Mr Belz was most recently Regional Head of Operations and Programming for SVOD service targeting emerging markets at iflix.
- Further bolstered its presence in North America is the appointment of Mark Wilson as General Manager of the Americas. Set to spearhead operations from Denver, Mr Wilson will be driving business development, forming new alliances and working closely with ad-tech partners to enhance Switch Media’s global offering.
- Secured the appointment of a new General Manager servicing Asia who is set to begin in the first quarter of 2019.
Switch Media CEO, Mark Johns said: “These key appointments provide a tremendous foundation for our next phase of growth into new markets. With these new additions, Switch Media has presence in six regions, which also includes Australia, NZ and India.
“The new markets of MEA and Asia are both experiencing phenomenal growth, and this will continue to accelerate.
“Analysis shows Asia is a huge market with more than 100 OTT services operating in the region, while in MEA revenues from OTT will surge by 88 percent from now through to 2021.
“With consumer demand driving content standards for a seamless experience and the increasing number of content owners offering Video On Demand (VOD) and Subscription Video On Demand (SVOD), the evolution of online viewing is evolving at a rapid rate.”
Mr Johns said since its establishment in 2006, Switch Media had kept at the forefront of the ever-shifting landscape of online video technology.
“Having worked with most of the major broadcasters and content owners in the ANZ region, as well as developing cutting-edge, multi-award-winning solutions for major clients and world-wide events, the global push was the next natural progression for the company.”
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