NABA Welcomes Grass Valley as an Affiliate Member
The North American Broadcasters Association (NABA) recently announced that Grass Valley has joined as a new Affiliate Member. Headquartered in Montreal, QC, Grass Valley has been in the broadcast business for more than 60 years and is the number one player in content and media technology.
“Grass Valley brings a wealth of experience and expertise to NABA that will help our committees, particularly in developing transition strategies as we move to fully IP based plants,” stated Michael McEwen, Director-General, NABA. “I believe there are synergies that can be found in our work and that of Grass Valley, and by expanding our relationships with the manufacturing community, we are all better positioned to meet the challenges ahead.”
By taking an active role in NABA’s various committees, Grass Valley will join other suppliers and North American broadcasters in defining and debating solutions to technical, operation al and regulatory issues and challenges that broadcasters face globally.
“Part of our commitment to our customers is to help them navigate the rapidly changing landscape of the broadcast business,” said Tim Shoulders, Grass Valley’s President. “Staying involved with groups like NABA enables us to meet this commitment and to be part of the conversations that shape our collective future. We’re happy to be engaged with NABA during this critical, transitional time for the broadcast community.”
The NABA Board of Directors enthusiastically welcomes Grass Valley’s membership.
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