Sitecore to Acquire Content Marketing Software Vendor Stylelabs

Sitecore has announced it has entered into a definitive agreement to acquire Stylelabs, creator of the Marketing Content Hub(R) platform. Used by many of the world’s largest and most recognisable brands, the Stylelabs platform centralises the ability to define content strategy and easily create, manage, and publish marketing content across channels. Adding Stylelabs’ platform to Sitecore allows marketing teams to own the entire content lifecycle and understand the impact of specific content assets on individual customers’ behaviour, empowering them to deliver transformative experiences throughout the customer journey.

Consumers today demand richer, more relevant and valuable interactions from businesses, and differentiated content is the centrepiece of delivering personalised customer experiences. Accomplishing this requires marketing teams to create content that matches each audience persona, for every channel, across all stages of the customer journey. However, only 18 percent of marketers feel their organisation has the right technology in place to manage their content efforts.

The combined capabilities of Sitecore and Stylelabs solve this content crisis. By incorporating Stylelabs’ digital asset management (DAM), marketing resource management (MRM), and product information management (PIM) applications, Sitecore Experience Cloud enables marketing departments to create and optimise the volume of assets needed to treat customers as individuals. In turn, businesses can provide the right information, products, and services right when the customer needs them, building engagement, trust and loyalty, and lifetime value.

“I am thrilled to welcome the entire Stylelabs team to the Sitecore family,” said Mark Frost, CEO of Sitecore. “Companies thrive by exceeding their customers’ expectations. Together, Sitecore and Stylelabs will be the only company that can deliver functionality spanning the entire content lifecycle, from planning to publishing to delivering rich, relevant experiences tailored to customer needs. We’re providing the best end-to-end digital marketing solution in the world to help CMOs and their teams realise the power of content as their most valuable asset to build life-long customer relationships.”

“We are incredibly excited to join a company that shares our culture, product vision, and desire to help marketers overcome their biggest business obstacles,” said Tim Pashuysen, chief strategy officer and co-founder of Stylelabs. “Leveraging each other’s strengths promises our customers the opportunity to quickly and easily deliver high-performing marketing programs that provide even more intelligent, differentiated, and exciting customer experiences.”

The Stylelabs Marketing Content Hub complements Sitecore’s industry leading web content management, commerce, and digital experience platform capabilities with the same modern, .NET architecture, similar marketing strategies, and an overlapping client base of some of the world’s most prominent brands. Upon closing of the transaction, Stylelabs’ nearly 100 employees become part of Sitecore, including the entire Stylelabs leadership team.

“This is a great move for Sitecore and its customers,” said Melissa Webster, VP content and digital media technologies at IDC. “With Stylelabs, Sitecore controls a much broader piece of the martech stack and can help marketing streamline the delivery of seamless, personalised experiences – with full insight into what content is best suited to each individual customer. That’s the key to improving reach and engagement, converting customers, and maximising lifetime customer value.”



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