Ericsson Media Solutions Relaunches as MediaKind

Ericsson’s Media Solutions business has been relaunched with a new identity – MediaKind.

The new brand was unveiled July 10 across the globe through a series of events and a live global webcast. The relaunch follows the January 31, 2018, announcement that One Equity Partners, a private equity firm with deep expertise in media and telecom investment, is set to become the majority owner of Ericsson Media Solutions. The MediaKind brand will be carried forward when the transaction between One Equity Partners and Ericsson is completed.

According to a statement, “MediaKind draws on Ericsson’s 150-year heritage of bringing communities together through pioneering fixed and mobile communications and unites a number of media technology pioneers under one common identity. It addresses a new age where media is the fabric of society, captivating audiences, changing perceptions and bringing us together. MediaKind’s mission is to lead the future of global media technology and be the first choice for service providers, operators, content owners and broadcasters looking to create and deliver immersive media experiences for everyone, everywhere.”

Angel Ruiz, CEO, MediaKind, said, “We understand the power of media and how it is evolving. It runs in our DNA and it’s our passion. With our pioneering heritage and strong foundations fueled by deep innovation, we have a single goal in mind: to enable our customers to create and deliver immersive media experiences. We are uniquely positioned to help shape and lead the future of global media technology. Our award-winning technologies, established industry heritage and forward-thinking experts equip organizations with the end-to-end technology solutions needed to embrace media of all kinds.”

MediaKind combines the legacy of media technology from Aspex, Azuki Systems, Envivio, Fabrix, HyCGroup, Microsoft Mediaroom and TANDBERG Television. It currently serves over 900 cable, satellite, telecom service providers and broadcasters around the world. MediaKind’s end-to-end video delivery solutions include Emmy award-winning video compression solutions for contribution and direct-to-consumer video service distribution, advertising and content personalization solutions, high efficiency cloud DVR, and TV and video delivery platforms. 

The relaunch also saw the announcement of MediaKind’s global management team, formed of TV, Telco and media experts. 

It consists of:

  • Angel Ruiz, Chief Executive Officer
  • Gowton Achaibar, COO & Head of R&D
  • Heather Andrade-Neumann, Chief People Officer
  • Arun Bhikshesvaran, Chief Marketing Officer
  • Misty Kawecki, Chief Financial Officer
  • Mark Russell, Chief Technology & Strategy Officer
  • Sven Bolthausen, SVP Commercial Management & Sales Support
  • Alex Borland, SVP EMEA Sales
  • Clayton Cruz, SVP Latin American Sales
  • Steve Payne, SVP North America Sales
  • Ken Yap, SVP North East Asia Sales 

Arun Bhikshesvaran, Chief Marketing Officer, MediaKind said, “Media has the power to inspire, influence and be truly immersive – the very embodiment of our exciting new MediaKind brand. Media unites us all and MediaKind is uniquely positioned to drive the human entertainment experience forward for everyone, everywhere. We have the right technologies, an outstanding team and deep media know-how – a combination that will enable us to provide the leadership our customers need during a period of great transformation to a new multi-screen, on-demand and immersive world of entertainment.”

Visit www.mediakind.com 


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