SMPTE Results of 2018 Innovation and Technology Survey
SMPTE has released the results of the SMPTE 2018 Innovation and Technology in Media Entertainment Survey, part of the Society’s ongoing work to provide insight into the critical issues that are transforming the media and entertainment (M+E) technology industry. The survey examined artificial intelligence and machine learning (AI/ML), immersive media, professional media over managed IP networks, and the Better Pixels Project.
“The M+E sector has always been at the forefront in adopting technologies that have a dramatic impact on consumers’ relationship with content,” said SMPTE Executive Director, Barbara Lange. “The SMPTE 2018 Innovation and Technology in Media Entertainment Survey confirms this understanding, describing an industry that is ready to explore how new technologies change the way storytellers connect with audiences. Survey results also convey that the M+E sector is investing in emerging technology that will further transform the way content is created, distributed, and consumed.”
The SMPTE survey drew more than 200 responses from engineers, managers, directors, and C-suite executives whose organisations operate in the postproduction, production, research and development, distribution, preproduction, and consumption industries. Respondents reported having substantial expertise in engineering, postproduction, research and development, and production, and more than 70 percent indicated that they have more than 20 years in the industry. Nearly a third of respondents’ companies have 20 or fewer employees, and 60 percent have 500 or fewer employees. Almost 80 percent of these companies do business in North America, 50 percent in the Europe, Middle East, and Africa region (EMEA), 43 percent in Asia-Pacific, and 36 percent in Latin America.
The survey results highlight the importance of engaging with technologists in emerging areas of innovation to build new business relationships and the value of developing technical standards and workflow conventions that ensure the industry can effectively absorb new technologies into its operations.
An overview of the survey results was presented by SMPTE Director of Standards Development Thomas Bause Mason at the 24th EBU Technical Assembly in Manchester, U.K., on Friday, June 8th. A complete summary of the survey results is available from SMPTE as a white paper, available at smpte.org/2018survey.
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