And the Broadband Plays On!

For over a decade, it has been our pleasure to be an active partner of the SMPTE Australia Section – from promoting its events in C+T to enabling the Australia Section’s online presence to publishing the Official Directory of the SMPTE Australia Conference.
This year’s event theme, Delivering the Personalised Content Experience, is a reminder, if any were needed, that we are well and truly living in the era of cross-platform, multi-device, media convergence.
With spectrum auctions already underway and the final switch-off of analogue terrestrial television due at the end of the year, broadcasters and others involved in content delivery will have the “bandwidth” to refine their offerings across multiple devices and business models.
A major factor in all of this will undoubtedly be Australia’s National Broadband Network, something SMPTE has chosen to acknowledge by inviting Landry Fevre, General Manager – Media, with the NBN Co, to deliver the conference’s keynote address – The Future Landscape of Media & Entertainment.
There are over 50 countries currently rolling out infrastructure under the umbrella of a national broadband network. This number equates to around a quarter of the members of the United Nations. In the Asia-Pacific, countries embarking on this modern version of the nation-building project include India, Indonesia, Japan, South Korea, Malaysia, Singapore, Taiwan, Thailand, Australia and New Zealand, as well as Hong Kong.
Of course, the technology mix for a broadband network varies from country to country, but there is a tendency in high density areas towards fixed fibre and/or DSL as well as 3G/4G wireless with more isolated population areas being serviced via satellite.
And, video is set to be a huge part of these broadband networks. The latest Australian Multi-Screen Report from the Regional TAM, OzTAM and Nielsen audience measurement agencies reveals an increasingly connected Australian home, with 27% now having access to four screens: television, computer, smartphone and tablet (up from 16% a year ago).
The report, which covers the first quarter of calendar 2013, shows media consumption patterns are evolving as households add new technologies.

  • More than 91% of all viewing is to the traditional television set, on average 92 hours and 39 minutes per month.
  • 93% of all TV viewing is live, with playback accounting for 7% (6:48 per month).
  • 53% of homes have PVRs, and 13% of homes have two or more PVRs.
  • Internet-connected TVs are in 21% of homes (15% in Q1 2012).
  • 31% of homes have tablets (15% in Q1 2012).
  • 61% of Australians aged 16+ own a smartphone (48% in Q1 2012).
  • 98% of homes have converted to digital terrestrial television (DTT), with 84% having converted every working set in the home to DTT.
  • 11.4 million Australians watch some video (both television broadcast and non-broadcast content) online via a PC or laptop each month
  • Household internet penetration is stable at 80%.
  • Australians spend on average 51 hours and 47 minutes per month using the internet on a PC.
  • 74% of online Australians aged 16+ say they multi-task (simultaneously watch TV and use the internet). Of that group, 79% claim to at least once a week (60% in 2011). 32% do so at least once daily, and 54% say they do so almost every day.
  • Viewing of any video via extended screens (PC, smartphone and tablet) accounts for 9% of the video consumption on traditional TV sets

Meanwhile, according to the new edition of the Ericsson Mobility Report, mobile-data traffic will continue to grow significantly in the coming years, a trend driven mainly by video. Overall data traffic is expected to grow 12-fold by the end of 2018. The report says smartphones accounted for around half of all mobile-phone sales in Q1 2013, compared with roughly 40 percent for the whole of 2012.
The Ericsson report also says video consumption is on average 2.6GB per subscription per month in some networks and makes up the largest segment of data traffic in those networks. Interestingly enough, the report also says that while video is popular, users don’t necessarily tend to spend the most time on data-heavy applications. Consumers spend more time on social networking: an average of up to 85 minutes per day in some networks.
And that personalised content experience is something to contemplate for anyone in the eyeball competition business.

Thanks for Reading

Phil Sandberg
T: +61-(0)414 671 811