UK Pavilion Sees 12 New Companies Join Ranks

The UK Pavilion, organised and managed by Tradefair on behalf of techUK and supported by the Department for International Trade (DIT), welcomes 12 first time exhibitors to IBC this year. They form part of a conglomerate of 45 British companies which, exhibiting under the ‘GREAT Britain and Northern Ireland’ banners, will have a strong and visible presence.

UK companies located in Hall 5 and 14 will be primarily focused on content delivery. New exhibitors include Azdio featuring Mediaclass, a full-feature multi-tenant OTT/IPTV Multiscreen Platform, CoralBay.TV who will be demonstrating real-time playout, workflow and content preparation for both facilities and the cloud, and RioVIDEO who design high performance software defined solutions, targeted at standard form factor PC hardware for cost effective deployment.

New exhibitor Alpha who specialises in real-time lens distortion and perspective correctors for HD cameras will be exhibiting in Hall 6.

In Hall 8, new UK Pavilion exhibitors include Extreme Cases Ltd who design, manufacture and supply robust rugged cases, containers and backpacks for tough environments, Never.No the engagement specialists who manage, moderate and deliver rich media across multiple platforms including broadcast, digital and DOOH. Storage Made Easy provides a multi-cloud data management and a data protection product called the Enterprise File Fabric that unifies on-premises and on-cloud company storage and Trint with its text-based toolkit for transcribing, searching, editing and sharing media content online.

In Hall 10, 4 new exhibitors include: Bango with its platform designed for payments across a variety of platforms, Nixer Ltd are designers and manufacturers of professional audio equipment, Salsa Sound which has developed tools for automation and augmentation live sports audio mixing and Vine Resources, a specialist technology recruitment company providing Talent Solutions.

“IBC typically brings out the best in people and technology,” said Mark Birchall, Tradefair Managing Director. “By carefully positioning our clients in the differently themed halls best suited to their offerings, we are able to ensure that those we represent are given maximum exposure to reach their target audience.”

Celebrating its 30th anniversary of managing Government supported pavilions and trade missions, Tradefair provides a broad range of services for the UK companies it represents, including managing grants from DIT, providing extensive logistical support for the group pre, during and post-show, PR and marketing, and overseeing the daily operation of each group stand, which frees the UK exhibitors to focus on sales and solutions rather than stand logistics.